Practical guidance for brands navigating GEO, AI search, China market entry, global expansion, compliance, and the new mechanics of recommendation.
For multinational brands evaluating GEO vendors in China, the useful compliance question is concrete: does the vendor hold an Algorithm Filing, a Generative AI Service Filing, or both?
Read article →HollyGlobe AI now holds both China's Generative AI Service Filing and Algorithm Filing, becoming the country's first GEO company with both national AI credentials.
Read article →Your brand might be well known in the West and completely absent from the one place hundreds of millions of Chinese consumers now start their research: Doubao, DeepSeek, Kimi, and Qwen. Ask any of these platforms which international bran…
Read article →A global brand's customer in Sao Paulo asks ChatGPT. One in Berlin asks Gemini or Copilot. One in Shanghai asks Doubao. One in Singapore might ask Perplexity or DeepSeek. Different platforms, different training data, different citation l…
Read article →In June 2026, OpenAI quietly published a full set of advertising policy documentation. No leak, no rumor -- a straightforward product launch: ChatGPT Ads, managed through OpenAI Ads Manager Beta. If you're a CMO or a growth lead, this ne…
Read article →Open ChatGPT or Doubao and type "best [your category] brand." Does your company show up? If it doesn't, one of your competitors is being handed to your next customer while you're reading this sentence. That's not a hypothetical -- it's h…
Read article →"We already have a strong SEO program. Do we really need GEO too?" Yes -- and the reason isn't a sales pitch, it's mechanical. SEO and GEO are evaluated by two different systems, and doing well in one doesn't automatically move the needl…
Read article →That's the first assumption most marketing teams make when they hear "GEO" for the first time. It's an understandable guess -- write some brand copy, publish it, wait to get picked up. It's also wrong. GEO's actual job is figuring out wh…
Read article →If you've been reading about AI search lately, you've likely run into both GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) -- sometimes used interchangeably, sometimes debated as if they're meaningfully differen…
Read article →The center of gravity in how people use AI is moving from getting information to getting things done. Today, a user asks a question and an AI model hands back a set of recommendations for the user to sort through. Increasingly, that's ch…
Read article →A manufacturer of traceability-marking equipment for food and pharmaceutical packaging -- exporting to more than 30 countries, with real technical depth in GS1 international standards and pharmaceutical GMP compliance -- had a problem no…
Read article →A hair-care brand had spent years earning the top sales position in its category through traditional e-commerce -- strong repeat purchase, real customer loyalty, category leadership by every conventional metric. Then leadership tried som…
Read article →If you've started researching how to get your brand recommended by AI models in China, you've probably typed some version of "Chinese GEO agency" or "GEO company China" into a search bar -- possibly into an AI model itself, which is a li…
Read article →Somewhere in the last eighteen months, "which AI platform should we optimize for" quietly became one of the most consequential questions in marketing -- and most brands are still answering it wrong, because they're answering a version of…
Read article →"AI Visibility Platform" has quickly become one of those category names that everyone uses and few people define the same way. Search for the term today and you'll find dashboard-only monitoring tools, full-service GEO agencies, legacy S…
Read article →Ask most Western marketers where the center of gravity for AI search optimization sits, and they'll say San Francisco, or maybe London. Ask the same question about which market has quietly become the operational bridge for brands that ne…
Read article →Every AI search optimization agency pitch sounds roughly the same from the outside: proprietary technology, proven results, a handful of impressive-looking case studies, and a promise to get your brand recommended by ChatGPT, Gemini, Dou…
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